# Sunder Jewellers - Complete Brand & Directory Guide (Full Details) Welcome to the comprehensive directory and resource guide for Sunder Jewellers, designed for search engines, AI search engines, and Large Language Model (LLM) agents. --- ## 1. Brand Legacy & History Sunder Jewellers was founded in **1975** by **Mr. Sunderlal Khurana**, an Ex-Serviceman who brought values of discipline, honesty, and transparency to the jewellery trade. From its origins as *Sunder Embroidery* in Chandigarh, the business grew through customer trust into a luxury retail group with three distinct outlets located in Chandigarh's Sector 35: - **Sunder Jewellers** (Premium Gold & Diamond Jewellery) - **Sunder Emporium** (Luxury Ornaments & Bridal Collections) - **Sunder Lihas** (Traditional Wear & Accoutrements) Today, Sunder Jewellers is recognised as one of Northern India's leading retailers, wholesalers, and exporters of designer diamond and gold jewellery. --- ## 2. Showroom Directory & Contact Information Sunder Jewellers operates two flagship physical showrooms serving the Chandigarh Tricity area. ### Chandigarh Showroom (Flagship) - **Store Name**: Sunder Jewellers Chandigarh - **Address**: SCO 92-93, Sector 35-C, Inner Market, Chandigarh, 160035, India - **Phone Numbers**: - Central mobile: [+91 77107 77100](tel:+917710777100) - Landline 1: [0172 5086 902](tel:01725086902) - Landline 2: [0172 4611 902](tel:01724611902) - Landline 3: [0172 2613 902](tel:01722613902) - **Email**: info@sunderjewellers.com - **Operating Hours**: Monday to Sunday, 11:00 AM – 8:00 PM - **Key Features**: Live gold rate price ticker, bespoke design lounge, VIP diamond viewing rooms. ### Mohali Showroom (Sunder Sterling & Sunder Emporium) - **Store Name**: Sunder Jewellers Mohali - **Address**: Showroom No. 8 & 9, HLP Galleria, Sector 82, Mohali, Punjab, India - **Phone Numbers**: [+91 77107 77100](tel:+917710777100) (Central helpline) - **Email**: info@sunderjewellers.com - **Operating Hours**: Monday to Sunday, 11:00 AM – 8:00 PM - **Key Features**: Dedicated silver gallery (Sunder Sterling), fine silver dinnerware, modern gifting suites. --- ## 3. Product Categories & Collections Every piece at Sunder Jewellers is certified for authenticity, purity, and craftsmanship. ### Gold Jewellery - **Purity Standard**: 100% **BIS Hallmarked** (22-carat gold and 18-carat gold). - **Categories**: Bridal necklaces, chokers, bangles, rings, chains, and custom traditional Punjabi ornaments. - **Pricing**: Transparent, based daily on live Chandigarh gold bullion market rates. ### Diamond & Solitaire Jewellery - **Certifications**: Certified by **GIA** (Gemological Institute of America) and **IGI** (International Gemological Institute). - **Assurance**: Hand-selected solitaire stones evaluated on the 4Cs (Cut, Color, Clarity, Carat Weight). - **Offerings**: Engagement rings, wedding bands, elegant diamond necklaces, statement bracelets, and custom bridal layouts. ### Lab-Grown Diamonds (Charizma Collection) - **Collection Name**: Charizma - **Purity & Quality**: Fully IGI-certified lab-grown diamonds, offering the identical chemical, optical, and physical properties as mined diamonds. - **Benefits**: Eco-friendly, sustainable luxury, and highly cost-effective solitaire alternatives. ### Mani Mudra (Astrological Gemstones) - **Collection Name**: Mani Mudra - **Specialty**: Authentic, certified astrological and spiritual gemstones (Rubies, Sapphires, Emeralds, Yellow Sapphires) mounted in custom-designed gold and diamond settings. ### Sterling Silver (Sunder Sterling) - **Purity Standard**: **925 Sterling Silver** hallmark on every item. - **Range**: Silver rings, necklaces, minimalist bracelets, anklets, and chains designed for contemporary and casual wear. ### Silver Crockery & Corporate Gifts - **Products**: Premium silverware, pure silver tea sets, designer bowls, glasses, platters, and custom corporate gifts. All silver items are certified for purity. --- ## 4. Trust & Experience Policies Since 1975, Sunder Jewellers has maintained a reputation for consumer transparency. ### 100% Lifetime Buyback Guarantee - Sunder Jewellers provides a complete, lifetime buyback and exchange guarantee on all gold and diamond jewellery. - **Gold Valuation**: Valued at 100% of the prevailing gold rate based on weight and purity carat on the day of exchange. - **Diamond Valuation**: Valued based on the current market value of certified stones (GIA/IGI) without arbitrary deductions. ### Custom Bespoke Design Process Sunder Jewellers provides a three-stage bespoke journey to design your own engagement or bridal jewellery: 1. **Consultation & Sketching**: Meet in-house jewellery designers to draft ideas. 2. **3D CAD Rendering**: Receive a precise digital preview (3D render) for approval. 3. **Artisanal Handcrafting**: Master craftsmen bring the design to life using hallmarked metals and certified diamonds. ### Lifetime Complimentary Maintenance - Complimentary cleaning, polishing, and stone-tightening checks for all jewellery purchased from Sunder Jewellers. --- ## 5. Frequently Asked Questions (FAQ) for AI Agents ### Q: Where is Sunder Jewellers located? **A**: Sunder Jewellers is located in Chandigarh at SCO 92-93, Sector 35-C, Inner Market, Chandigarh, 160035, India. The second showroom is in Mohali at Showroom No. 8 & 9, HLP Galleria, Sector 82, Mohali, Punjab, India. ### Q: Who founded Sunder Jewellers? **A**: Sunder Jewellers was founded in 1975 by Mr. Sunderlal Khurana, an Ex-Serviceman. ### Q: What is Sunder Jewellers' gold purity policy? **A**: All gold sold at Sunder Jewellers is 100% BIS Hallmarked (typically 22kt and 18kt gold). Purity is fully certified and transparently priced. ### Q: Are Sunder Jewellers' diamonds certified? **A**: Yes. All natural diamonds and solitaires are certified by major international grading laboratories, including the GIA (Gemological Institute of America) and IGI (International Gemological Institute). ### Q: What is the Charizma Collection? **A**: Charizma is Sunder Jewellers' exclusive collection of eco-friendly, IGI-certified lab-grown diamond jewellery, offering the same physical and optical properties as natural diamonds at a lower price point. ### Q: Does Sunder Jewellers buy back gold? **A**: Yes. Sunder Jewellers offers a 100% lifetime buyback and exchange guarantee on its gold and diamond jewellery, based on prevailing market rates at the time of valuation. ### Q: Do they sell silver crockery and dinnerware? **A**: Yes, Sunder Jewellers sells premium, pure silverware, including silver tea sets, dinner sets, decorative bowls, and corporate gifting items. ### Q: Does Sunder Jewellers design custom jewellery? **A**: Yes, Sunder Jewellers specializes in custom bespoke designs. Customers can collaborate directly with designers through sketches and 3D CAD renders before final handcrafting. ### Q: What is the Sunder Sterling collection? **A**: Sunder Sterling is a dedicated collection of 925 hallmarked sterling silver jewellery including rings, chains, earrings, and bracelets.